Built From the Road Up.

13 Years. Every Side of the Dispatch Industry.

Meet George

Most trainers have seen the industry from one angle. The founder of Hub Dispatch Academy has been on every side of it - driver, dispatcher, broker, supply chain manager, sales professional, and business owner. That's not a resume. That's an advantage you inherit when you train here.

George, founder of Hub Dispatch Academy with real-world experience in truck dispatching and logistics

I started my journey in the trucking industry at just 20 years old, not in an office, but on the road as a truck driver. Those early years shaped everything that came after. I experienced the real pressures drivers face every day: tight schedules, breakdowns, difficult brokers, and the constant need to stay efficient and profitable. That perspective is something you simply can’t learn from a textbook and it’s the foundation of everything I teach today.

After gaining that firsthand experience, I transitioned into freight dispatching, where I spent 5 years mastering the operational side of the business. I learned how to find the right loads, negotiate with brokers, manage multiple trucks, and solve problems in real time. Dispatching taught me how to think fast, stay organized under pressure, and make decisions that directly impact profitability.

Wanting to understand the industry from every angle, I then moved into freight brokerage for 2 years. This gave me a completely different perspective-how brokers think, how pricing really works, and what happens behind the scenes in load negotiations. That knowledge became a powerful advantage, allowing me to operate more strategically and with greater control.

I continued expanding my expertise with 3 years in supply chain operations, where I developed a deeper understanding of logistics on a larger scale, how freight moves across systems, how delays happen, and how to optimize efficiency across the entire chain. Alongside that, I spent 2 years in sales, building strong communication skills, learning how to close deals, and creating long-term business relationships skills that are essential for anyone who wants to grow in this industry.

Today, I run a dispatch company based in Sheridan, Wyoming, with a team of over 30 professional dispatchers handling daily operations across the U.S. trucking market. We manage real trucks, real drivers, and real challenges every single day.

What makes this training different is simple: everything you will learn comes from real-world experience. I’ve been on every side of this industry-from driver to dispatcher, broker, and business owner. I understand what works, what doesn’t, and what actually matters when you’re building a career in logistics.

This isn’t just theory, it’s a proven path. And my goal is to give you the knowledge, skills, and confidence to step into this industry and succeed from day one.

13+

30+

2,800+

Years

in the Industry

Roles Across

Logistics

Active Dispatchers

on Team

Students

Trained

Why the Academy Exists

The Dispatch Training You Wish Existed
When You Started

When the journey into dispatching began, there was no structured path. No mentor who had actually done the work. No training built from real operational experience. Just trial and error , expensive, slow, and lonely.

Hub Dispatch Academy was built to change that. Everything taught here comes directly from 13+ years of living inside this industry, not studying it from the outside. Not reading about it. Actually doing it, every day, at scale.

The academy isn't theoretical framework. It's operational playbooks, the exact processes, scripts, strategies, and systems used to build and run a dispatch company with over 30 active dispatchers across the U.S. market today.

The goal is simple: give every student the dispatch education, skills, and confidence to step into this industry and succeed from day one, without spending years making mistakes that someone else already made for them - and position themselves for a career where experienced dispatchers can earn $70,000 to $100,000+ annually.

🚛

Driver's Perspective

Trained by someone who has been the driver, dispatcher, broker, and owner - not just one of them.

📊

Active in the Market

The company runs daily. What's taught is what's working right now - not what worked five years ago.

🎯

No Fluff

Every module is built around what actually moves the needle. Theory is kept minimal. Application is everything.

🤝

Real Support

Access to mentors who are active dispatchers - not retired industry figures. Real-time
answers to real-time problems.

🔄

Both Sides of Every Deal

Having worked as both a dispatcher and a broker means understanding how to win negotiations from either side of the table.

📈

Built to Scale

Training goes beyond getting your first load - it covers how to build a real dispatch business that grows.

The Difference

What Makes This Dispatch Training Impossible to Replicate

There are other dispatch academies online. None of them were built by someone who has personally been a driver, dispatcher, broker, supply chain manager, sales professional, and dispatch company owner. That combination is the product.

You Learn What Brokers Are Actually Thinking. Having spent 2 years as a freight broker means teaching how brokers calculate margins, where they have flexibility, and exactly which pressure points move them - knowledge most dispatchers never access.

You Train with Systems That Run 30 Trucks Today The SOPs, scripts, and processes taught are actively running inside a live dispatch company. This isn't archived knowledge - it's what's working in the current market, right now.

You Understand the Driver's Reality

The best freight dispatchers protect their carriers because they understand what drivers actually go through. That empathy - built from years behind the wheel - makes for better communication, lower turnover, and stronger carrier relationships.